Wideblue client Impossible joins with Polaroid

Wide Blue 12 May 2017

Wideblue client Impossible joins with Polaroid as Impossible’s largest shareholder Wiacezlaw (Slava) Smolokowski acquires the iconic Polaroid brand. This latest Polaroid deal brings two related brands under one roof. In October 2008 The Impossible Project purchased the last remaining Polaroid factory in Enschede, Netherlands, for $3.1 million after Polaroid announced the end of its instant film production in February 2008. Since 2008, Impossible has successfully launched a number of new instant film lines, as well as its first camera, the Wideblue engineered I-1 instant camera.

Read full details of the acquisition deal here.